A better download page for Internet Explorer 16
As a contribution to the campaign to get rid of Internet Explorer 6, we have made a better, more user friendly page for upgrading the browser. We recommend sending IE6 users to this page rather than Microsoft’s own page.
You may also download the files and put them on your own server. Feel free to add other languages.
We have currently tested with Windows XP Professional – English and Norwegian editions, but the page could use more testing. Please test the page and report any errors on this blog.
A minimal and non-technical download page
Our download page is targeted primarily at users that find upgrading their browser to be a daunting task. They will be greeted with a short text assuring them that they will be guided through this:
At the push of the big «Update now» button, the download from Microsoft will start, and instructions will show up on the left and the right side of the installation dialogue:
The Norwegian version has an additional step before the download begins, where the user is asked to select the language of her Windows installation:
In essence, our goal has been to:
- cut down to the minimal information and questions needed to complete the process
- avoid any technical terms, and use only words a computer novice may relate to
- make the instructions fit the most common installation process instead of accounting for all eventualities
We hope that we have succeded with this. Please comment if we have left something important out, or we have included something unnecessary :-)
By the way, we have only provided links to the Windows XP version of IE7. There are also server versions of Windows, and a x64 version, but we figure that if you run any of these systems, you don’t need this page to tell you how to update… And for Windows 2000, the updates stopped with IE6.
Some advice on designing the warning message on your site
There are already a lot of different warning messages out there, and you’ll find code for implementing it on your site on the «IE6: Do NOT want» page.
However, as we have already spoken up about, there is a lot of potential for confusing and alienating the user when putting this kind of message on your site. We have a few recommendations:
- Keep in mind that many of the users targeted by this campaign is far from experienced with Internet and computers. Use plain and non-technical language
- Make the option to upgrade to Internet Explorer 7 the main and most prominent choice. You might add links to other browsers as well, as we have also done on our download page, but if a user don’t want to put any thought into this, they should get what their used to – Internet Explorer
- Don’t link to download pages by using browser icons only. It will not be clear to all users what their supposed to do. At least, provide a text link or a button in addition
- Include a close button, as Finn.no has done. This way, users unable to upgrade will not be bothered by the warning every time they visit your site
- Concider where you put the warning on your page. It should obviously be placed so that the users will notice it, but at the same time it should not be in the way for a user coming to your site with a specific task in mind. After all, having people use your site should be more important than making them upgrade their browser
Hopefully, this campaign will result in a fast forward to a future free of Internet Explorer 6, without frustrating to many users along the way.