Getting to business while making friends: Slides and resources from Confab Europe talk on the core model and pair writing 10

The Core Model: Getting to business while making friends from Audun Rundberg

On September 30th, we had the great honor of speaking at Confab Europe 2014 in Barcelona. The topic was how the core model and pair writing helps you create better websites – while still being friends with the people in your business, or even making some new ones! Here’s a collection of tweets from the talk.

Resources and links

Pair writing

This blogpost by our colleague Bjørn Bergslien explains why you should do pair writing, and how.

The core model

Here are Core page handouts that you can use with your team or in workshops with your client.

Do you want a more detailed explanation of the Core Model? tweet Are Halland at @areGH, the core model’s original creator. You could also take look at the still highly enjoyable and relevant presentation from 2007:

Core+Paths: A Design Framework for Findability, Prioritization and Value from Are Halland

The case studies

If you’d like to take a closer look at the sites mentioned in the presentation, here they are:


Visit in English (translated by Google).

Here’s a Google-translated version of our case study of the Telenor project.

The Norwegian Cancer Society

Here’s a Google translated version of The Norwegian Cancer Society’s website, or just visit to see it in Norwegian.

Read how we worked with fundraising at the NCS (blogpost and slides) and an in-depth case study on the content governance at the NCS (blogpost and PDF).

More questions? Just tweet @Kreftforeningen, and we’re sure you won’t be wondering for long.


The new Veidekke site is coming soon, but if you want to know more or possibly buy a very beautiful bridge, go to Veidekke’s English website.

Norwegian Association of the Blind and Partially Sighted

This site isn’t launched yet, but we’ll include a link as soon as it is. In the meantime, talk to the Norwegian Association of the Blind and Partially Sighted on Twitter.

Questions? Want to talk?

Send us an e-mail at or, or tweet us at @idaAa and @audunru.